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Wisconsin Hero Outdoors LLC was formed in 2018 by 2 service connected disabled veterans and first responders. Eric Falkner (US Army, Marine Corps, Fire/Rescue, Dispatch and Jason Bartol (Air Force, Federal and Local Law Enforcement).

The mission of Wisconsin Hero Outdoors LLC is to support Wisconsin Hero Outdoor Fund and non-profit organizations through merchandising and product sales. 100% of the net profits are donated to Wisconsin Hero Outdoors Fund 501(c)(3) to connect Veterans, First Responders and their families to the Outdoors.

Teaming up with (and fixing all their problems) Wisconsin Hero Outdoors is fellow veteran and first responder Robert Johnson, Owner/Operator of Specink LLC. By having our embroidery and silk screen printing done locally, we can create premium quality apparel and designs while keeping out costs low and margins high to support our non-profit endeavors.